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红色旅游在国家的支持下得到了快速的发展,着力提升红色旅游的水准就必须打造自身亮丽的特点。川陕革命根据地红色歌谣是打造川陕渝红色旅游一个重要的资源,可以通过旅游演出、体验式旅游等方式让游客感受红色歌谣,通过旅游营销、环境营造等方面推广红色歌谣,传递并弘扬老区革命精神。而在开发利用红色歌谣的同时又要防止过度开发、经济利益大于一切等问题,真正使红色歌谣能在旅游中得到传唱,使革命精神得到传承。
Red tourism in the country’s support has been rapid development, efforts to enhance the standard of red tourism must create its own bright features. The red ballad of Chuan-Shan Revolutionary Base Area is an important resource for building red tourism in Sichuan, Shaanxi and Chongqing. It can make tourists feel the red ballads through tour performances and experiential tours, promote the red ballad through tourism marketing and environment creation, Revolutionary spirit. While developing and utilizing red ballads, we must also prevent such problems as over-exploitation and over-exploitation of economic interests so that red ballads can truly be sung in tourism so that the revolutionary spirit can be inherited.