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成立于1984年的联想,作为中国IT产业最知名品牌,1993年以前的联想是企业原始积累的创业期,营销推广的职能主要为配合产品销售,提供诸如广告、报价、产品资料印刷等服务,属于初级的销售服务阶段。但是注重公司形象的树立以及重视信誉的建立,在这个阶段达到了很好的体现,1993年之后的这段时间,是联想品牌快速发展时期。1988年,当时公司还很小,“人类失去联想,世界将会怎样”的广告就已经出现在中央电视台的黄金时间段,足以说明当时企业领导者的高
Founded in 1984, Lenovo, as the most well-known brand in China's IT industry, was a pioneering company that had accumulated since 1993. The main functions of marketing are to cooperate with product sales and provide such services as advertising, quotation, product information printing, Belongs to the primary sales and service stage. However, paying attention to the establishment of the company's image and the establishment of credibility, it has achieved a good embodiment at this stage. After 1993, this period was a period of rapid development of the Lenovo brand. In 1988, when the company was still small, “the loss of human association, the world will be” advertising has appeared in prime time CCTV, enough to explain the then high corporate leaders