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在1992年巴塞罗那奥运会前,西班牙巴克曼特电器商店老板埃米利奥.巴贝罗想出一个拓销的绝招:如果西班牙在巴塞罗那奥运会上获得奖牌数超过10枚,那么从6月3日至7月24日这段时间,凡是在他的商店里买电器的顾客,可以得到退款.此招果然产生轰动,顾客纷至沓来,上年同期到该店买电器的只有500人,而这年却猛增到1000人.不料,天有不测风云,西班牙运动员以让全世界瞳目结舌的速度大捞奖牌,这个在上届奥运会只得4枚
Before the Barcelona Olympics in 1992, Emilio Barbero, the owner of the electrical appliance store in Bachmatter, Spain, came up with a trick to sell: If Spain wins more than 10 medals at the Barcelona Olympics, from June 3 to 7 On the 24th of this month, those who bought electrical appliances in his shop could get a refund. This move really caused a sensation, and customers flocked to it. In the same period last year, only 500 people bought electrical appliances at the shop, but this year it was swift. It increased to 1,000 people. Unexpectedly, there were unexpected events in the sky. Spanish athletes plucked medals at a speed that made the world’s pupils tongue-tight. This was only 4 in the last Olympic Games.