论文部分内容阅读
收看电视、翻阅报刊,“金奖”广告令人眼花缭乱,目不暇接;收听广播,“国优金奖”之声不绝于耳。商品如此丰富,质量如此之好,着实令人振奋。随着经济的迅猛发展,商品之间的竞争日趋激烈,广告的作用愈来愈为人们所认识,人们的广告意识也日益增强。那种认为“好酒不怕巷子深”的传统观念,已在商品经济大潮的冲击下为人们所抛弃。商品的生产者和经营者,纷纷用广告这一手段,介绍产品,扩大影
Watching television and reading newspapers and magazines, the “Gold Award” ad was dazzling and dizzying; listening to the radio, the “Guoyou Gold Medal” sounded endless. It’s exciting to see that the quality of goods is so rich and the quality is so good. With the rapid development of the economy, the competition among commodities has become increasingly fierce. The role of advertising has become more and more recognized by people, and people’s awareness of advertising has also increased. The traditional concept that “good wine is not afraid of a deep alley” has been abandoned by people under the impact of the commodity economy. Producers and operators of goods have used advertising to introduce products and expand production.