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随着近年我国汽车产业快速发展,汽车产业发展动力由生产领域向服务贸易领域转移,汽车服务贸易领域人才需求剧增,汽车人才培养面临巨大机遇和挑战。建设高等职业教育汽车营销与服务专业教学资源库,是贯彻落实国家教育方针和推动汽车职业教育持续健康发展的战略举措。将为汽车产业人才培养提供良好的资源平台,为汽车产业的快速发展提供优质的教育服务。一、汽车营销与服务专业资源库建设现状(一)已建成的资源库共享性差
With the rapid development of China’s automobile industry in recent years, the development of the automobile industry has shifted its power from the production to the service trade. The demand for talents in the automobile service trade has soared, and the automobile talents training has faced enormous opportunities and challenges. The construction of teaching resource library of automotive marketing and service for higher vocational education is a strategic measure to implement the national education policy and promote the sustained and healthy development of automotive vocational education. It will provide a good resource platform for the automobile industry personnel training and provide high-quality education services for the rapid development of the automobile industry. First, the status of automotive marketing and service professional resource base (A) has been completed poor sharing of resources