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“聚焦移动程序化营销、聚焦用户注意力的尊重、聚焦提升营销效率”2016年,程序化购买与整个营销大环境一起,正在经历一场变革。市场教育阶段已完成,信息不对称正在逐步消失。广告主、代理公司、DSP、运营方、第三方监测公司已渐渐形成各自的格局,并助推着整个行业向前,2017年无疑是进与否的关键一年。虽然数据的彻底开放与整合仍存在壁垒与孤岛,但从业人员仍充满期待。对于营销人而言,程序化购买中出现的虚假、无效流量的解决方案还在时刻吸引着极大
“Focusing on Mobile Programmatic Marketing, Focusing on Users’ Respect, and Focusing on Improving Marketing Efficiency.” In 2016, programmatic buying, along with the entire marketing environment, is undergoing a revolution. Market education stage has been completed, the information asymmetry is gradually disappearing. Advertisers, agencies, DSPs, operators and third-party monitoring companies are gradually forming their own businesses and boosting the industry as a whole. 2017 is undoubtedly the crucial year for progress or not. Although there are still barriers and isolated islands for the complete data liberalization and integration, practitioners are still looking forward to it. For marketers, the solution to the fake and ineffective traffic that is appearing in programmatic buys is always