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当今的媒体大战表面上是在进行市场攻坚,但实质上,最激烈的是隐藏在硝烟后面的人才争夺战。前些年,在新闻市场发达的南京,各家老总都将江苏省的知名记者列成名单,然后,进行各种形式的“策反”。现在形势大变,具有前瞻性战略目光的媒体经营者,抛弃了挖墙脚式的末流手段,而是以“育”为争,以“养”为夺,发掘自家有潜能的人才,改造、创造人才生存发展的环境,使其能够充分提升才华,向受众展示自己编采精英的风范,从而在市场上获取名牌效应。
Today’s media wars are ostensibly market-hardened, but in essence, the fiercest is the battle for talent hidden behind smoke. In previous years, in a well-developed news market in Nanjing, veterans made famous lists of well-known journalists in Jiangsu Province and then conducted various forms of “counter-measures.” Now that the situation is drastically changed, the media managers who have a forward-looking strategic vision abandon the last-mover means of digging through the wall. Instead, they take “cultivating” as their argument and “raising” as their own means to explore their own potential talents, transform and create talents Survival and development of the environment, so that they can fully enhance their talent to show their audience to compile the elite style, so as to gain brand-name effect in the market.