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新形势下,市场竞争的核心是企业文化的竞争。企业文化是一个企业的灵魂和基石,优秀的企业文化能够凝聚士气、提升企业的核心竞争力。体育运动由强身体健体,长寿向增进交流,陶冶情操,丰富生活,凝聚人心的方向发展,成为社会沟通,人际交流,烘托企业形象,培养企业明星的桥梁和手段。本文从论述了体育运动在企业文化建设中的意义、实践与发展建议。
Under the new situation, the core of market competition is the competition of corporate culture. Corporate culture is the soul and cornerstone of an enterprise, excellent corporate culture can unite morale and enhance the core competitiveness of enterprises. Sports by the physical fitness, longevity to enhance exchanges, cultivate sentiments, enrich life, unite the direction of the development of the people, as social communication, interpersonal communication, contrast corporate image, training business stars bridge and means. This paper elaborates the significance, practice and development of sports in the construction of enterprise culture.