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2016年5月16日上海，洲际酒店集团携手趋势学家Faith Popcorn进行专业探讨。双方合作适逢洲际酒店集团创立70周年，借此展望下一个70年的未来发展。Faith Popcorn认为，到2050年，城市人口将占全球人口的70%，豪华酒店的建筑结构及设计将发生戏剧性的反转变化，以适应不断发展的城市景观，如采用建筑向下拓展的解决方案。
到2086年，物理空间本身将变得奢华，虚拟现实技术（VR）促使酒店室内设计发生变革。从镜片材质的全息投影艺术墙到完全可调整的内部设计，宾客可根据自身的审美和需求私人定制自己的房间。被誉为“预言神婆”的Faith Popcorn主要帮助《财富》世界500强预测消费者行为习惯及趋势。经官方统计，Faith Popcorn的预言准确率高达95%，是第一个预测送货上门、远程办公、电视购物爆炸性扩张的人。洲际酒店此次与Faith Popcorn的合作，兑现了品牌始终走在奢华旅行最前沿的承诺。
16 May， 2016， Shanghai， IHG （InterContinental Hotels Group） sought the expertise of Fortune 500 Futurist， Faith Popcorn. The collaboration came as the InterContinental brand celebrated 70 years of pioneering luxury travel and look ahead to the next 70 years. Faith Popcorn predicted that by 2050， with 70% of the world's population set to be urban， the design and structure of luxury hotels will change dramatically with brands set to adopt new architectural solutions such as 'building down' ， to fit to the changing landscape.
By 2086， as space itself becomes the ultimate luxury， VR（Virtual Reality）will evolve the interior design so that it can be tailored by guests. From customizable holographic wall art to fully adjustable interior design， guests will be treated to state of the art facilities to ensure maximum satisfaction and relaxation. Described as "The Trend Oracle" ， Faith Popcorn has worked with leading Fortune 500 companies to help them accurately predict consumer trends. With a documented 95% accuracy rate， InterContinental Hotels & Resorts teamed up with Faith as part of the brand's ongoing commitment to remain at the forefront of luxury travel.
到2086年，物理空间本身将变得奢华，虚拟现实技术（VR）促使酒店室内设计发生变革。从镜片材质的全息投影艺术墙到完全可调整的内部设计，宾客可根据自身的审美和需求私人定制自己的房间。被誉为“预言神婆”的Faith Popcorn主要帮助《财富》世界500强预测消费者行为习惯及趋势。经官方统计，Faith Popcorn的预言准确率高达95%，是第一个预测送货上门、远程办公、电视购物爆炸性扩张的人。洲际酒店此次与Faith Popcorn的合作，兑现了品牌始终走在奢华旅行最前沿的承诺。
16 May， 2016， Shanghai， IHG （InterContinental Hotels Group） sought the expertise of Fortune 500 Futurist， Faith Popcorn. The collaboration came as the InterContinental brand celebrated 70 years of pioneering luxury travel and look ahead to the next 70 years. Faith Popcorn predicted that by 2050， with 70% of the world's population set to be urban， the design and structure of luxury hotels will change dramatically with brands set to adopt new architectural solutions such as 'building down' ， to fit to the changing landscape.
By 2086， as space itself becomes the ultimate luxury， VR（Virtual Reality）will evolve the interior design so that it can be tailored by guests. From customizable holographic wall art to fully adjustable interior design， guests will be treated to state of the art facilities to ensure maximum satisfaction and relaxation. Described as "The Trend Oracle" ， Faith Popcorn has worked with leading Fortune 500 companies to help them accurately predict consumer trends. With a documented 95% accuracy rate， InterContinental Hotels & Resorts teamed up with Faith as part of the brand's ongoing commitment to remain at the forefront of luxury travel.