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旅游业与文化创意产业均为现代服务业的重要组成部分,产业关联度强、成长性高。在创意经济背景下,旅游业与文化创意产业的融合有助于在产业边缘地带激发出全新的旅游产品和服务形式。技术进步、政府规制放松以及旅游发展出现“创意转向”是旅游业与文化创意产业融合发展的根本动因。旅游企业和文化创意企业应当注重通过技术融合、产品融合、业务融合和市场融合推动产业融合向纵深发展,构建旅游业与文化创意产业融合发展的良性机制。
Tourism and cultural and creative industries are all important components of modern service industry with strong industrial connection and high growth potential. In the context of a creative economy, the integration of tourism and cultural and creative industries helps inspire new forms of tourism products and services on the fringe of industries. Technological progress, the relaxation of government regulations and the emergence of tourism development “creative shift ” is the fundamental cause of the integration of tourism and cultural and creative industries. Tourism enterprises and cultural and creative enterprises should focus on pushing forward the integration of industries to further development through technology integration, product integration, business integration and market integration, and building a benign mechanism for the integration of tourism and cultural and creative industries.