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行为方法普雷特是对经典区位理论最早提出极有说服力批评的学者之一,他对传统理论所假定的逻辑一致性及最优行为的动机提出异议,且拒绝接受赋予经济人的知识水平及聪明才智。普雷特特别指出了理智经济人的概念无视满意的行为与非经济因素的考虑。他还论证了公司了解其竞争者的必要,因为在不完善的竞争条件下,一个公司的所谓最优依赖于其它公司的行动,而了解竞争者的情况却不切实际。其它学者也同样认为,公司往往通过重复过去的行为,或将区位确
Behavior Method Pret, one of the earliest scholars who persuasively criticized classical location theory, objected to the logical consistency and the motivation of the optimal behavior assumed by the traditional theory, and refused to accept the knowledge given to the economists And cleverness. Pret pointed out in particular that the concept of rational economic man ignores the behavior of satisfaction and non-economic considerations. He also demonstrates the need for firms to understand their competitors because under the imperfect competitive conditions, the so-called optimality of a firm relies on the actions of other firms, and it is impractical to know the competitors. Other academics also think that companies tend to either replicate past behavior or determine location