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博物馆工作者根据自己的目的、愿望,将研究成果等信息通过宣传品、陈列展览等媒介传播给观众,而观众则根据自己的兴趣、要求有选择地接收信息,传者所传播的信息有一部分被受者接收,传播效果的好坏就取决于受者接收信息量的多少。一个有效的博物馆信息传播者将尽量缩小自己与信息接收者——观众的心理距离,用适于观众特点的传播方法去传播信息。因此,研究观众的心理、生理、观念、情感等特点,是信息传播者首要的课题。按心理学的定义,注意是心理活动对一定对象的指向和集中。注意的指向性和集中性决定了它的选择性,所以信息传播者必须
Museum workers according to their own goals and aspirations, the research results and other information through publicity materials, exhibitions and other media to the audience, and the audience according to their own interests, require selective reception of information, transmission of some of the message Received by the recipient, the quality of communication depends on the amount of information received by the recipient. An effective museum information disseminator will minimize the psychological distance between itself and the information receiver - the audience, and disseminate the information with the dissemination method suitable for audience characteristics. Therefore, studying the audience’s psychology, physiology, ideas, emotions and other characteristics, is the primary issue of information disseminators. According to the definition of psychology, attention is the direction and concentration of certain activities of psychological activities. Attention and concentration determine its selectivity, so the disseminator must