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2013年,我国报刊广告市场的最大特色是出现了“一多一少”的新气象:“一多”——倡导积极向上,传播主流核心价值观,传递正能量的公益广告明显增多;“一少”——损害消费者利益的虚假违法广告大大减少。过去的一年,报刊广告业遭遇了前所未有的市场冲击,在经济发展增势放缓,广告市场阴晴不定的背景下,我们报刊广告人坚持改革、锐意创新、顽强拼搏、携手共进,通过艰苦卓绝的努力,取得了令人欣慰和鼓舞的成果,报刊广告的下降幅度得到了有效控制(其中报纸下降8.1%,期刊下降6.3%)。2013年报刊广告工作回顾可以说,在巨大的压力之下,我们这条战线的广大同仁以高度的政治责任感和敏锐的市场意识,紧紧把
In 2013, the most striking feature of China’s newspaper and periodical market was the emergence of a new atmosphere of “one more, one less”: “One more” - Advocating a positive and progressive dissemination of mainstream core values and a positive increase in public service announcements ; “A small” - False illegal advertising that harms consumers’ interests is greatly reduced. In the past year, the newspaper and advertising industry suffered an unprecedented market impact. With the slowdown of economic growth and the volatile advertising market, our newspaper and adversaries persevere in reform, innovation, perseverance and cooperation The painstaking efforts made gratifying and encouraging results. The declines in newspapers and periodicals were effectively controlled (with a 8.1% decline in newspapers and a 6.3% decline in periodicals). Review of Press Advertisements in 2013 It can be said that under tremendous pressure, the majority of our colleagues on this front take the political sense of responsibility and keen market awareness firmly