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如果你只是扫一眼书名,就想当然地以为,这是一本关于文化传播学术研究的书,就大错特错了。当然,本书确有许多前瞻性的研究内容,但主旨却是探讨当今世界愈演愈烈的文化贸易战,揭示贸易战背后资本流向新的风向标。如果你联想起被称为“全世界最大酒店投资商”张宝全的电影制作情结,联想起不久前万达宣布斥资26亿美元,并购全美第二大院线集团美国AMC影院公司,就不难理解如今文化传播领域对跨界资本的巨大诱惑力了。作者身为社会学者,却又在商学院任教,是一位独具经济学视角的社会学者。他走访世界30多个国家,遍访千余行业领袖,汇集大量第一手
If you just scrutinize the title, take for granted that it is a book about academic research on cultural communication that is totally wrong. Of course, this book does have many forward-looking research contents, but the main thrust of the book is to explore the ever-intensifying trade war in the world and to reveal the new direction of capital flow behind the trade war. If you recall the filmmaking complex known as “The World's Largest Hotel Investor,” Chang Poh-wide, recalling the recent announcement of Wanda's $ 2.6 billion acquisition of AMC Theater America, the nation's second-largest theaters group, Understand the tremendous temptation of transboundary capital in the field of cultural communication today. The author as a sociologist, but in the business school, is a sociologist with a unique economics perspective. He visited over 30 countries in the world and visited more than a thousand industry leaders to bring together a large number of first-hand positions