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近年来,随着我国科学技术飞速发展,互联网技术也应用而生,信息化时代的到来衍生了“互联网+”这样的新技术,而它的到来更使人们的日常生活发生了翻天覆地的变化。我国传统企业的发展模式都是单纯依靠销售产品、打造品牌的方式来赢得市场,但随着时代的不断变迁,传统企业发展模式却一成不变,这不仅会降低传统企业的经济效益,同时还会阻碍其发展,传统企业如果不升级转型很可能会遭受倒闭、破产等企业危机。本文针对“互联网+”背景下传统企业发展的现状以及问题,提出几点有效的措施和建议,从而创新我国传统企业的发展模式,实现企业经济效益和社会效益的最大化。
In recent years, with the rapid development of science and technology in our country, the application of Internet technology has also come into being. The advent of the information age has resulted in the new technology such as “Internet +”, and its arrival has made people’s daily life tremendously Variety. However, with the changing times, the traditional enterprise development model is unchanging, which not only reduces the economic benefits of traditional enterprises, but also hinder the development of traditional enterprises. Its development, the traditional enterprise if you do not upgrade the transition is likely to suffer bankruptcy and other corporate crisis. This article aims at the status quo and problems of the development of traditional enterprises in the context of “Internet + ” and puts forward some effective measures and suggestions to innovate the development mode of traditional enterprises in our country so as to maximize the economic and social benefits of enterprises.