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21世纪,中国面临的是全球经济一体化的发展趋势,要扩大中国电视传媒在国际上的影响力和竞争力,就必须探索电视产业发展的可行性和运作方式,按照市场化的经济规律发展电视产业,全面适应市场经济的发展。当前,纳入市场体系的各行各业都在寻求质化和量化相结合的评估体系以规范行业行为,作为一个媒介产业,电视行业也需要以国情和国际通行原则相结合的体系来进行检验和认定,这就需要一套完整的评估标准。科学地建立一套切实可行的“质化”
In the 21st century, China faces the trend of global economic integration. To expand the influence and competitiveness of Chinese television media in the world, it is necessary to explore the feasibility and mode of operation of the development of the television industry and to follow the market-oriented economic laws TV industry, fully adapt to the development of market economy. Currently, all trades and professions involved in the market system are seeking a combination of qualitative and quantitative assessment system to regulate the industry behavior. As a media industry, the TV industry also needs to be tested and determined according to the system of combining the national conditions with international prevailing principles , Which requires a complete set of evaluation criteria. Scientifically establish a set of practical “qualitative”