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中国“国家形象”的传播与构筑有各种各样的形式、层次、途径,其中最直接、有效、亲和、畅通的路径是汉语国际传播。汉语传播既是一种语言的传播,也是一种话语的传播,它们在共同构成的“中国式话语”中塑造着中国“国家形象”。而提供这种话语的基础文本就是汉语教材,中国“国家形象”的塑造也因教材文本语料的优劣而受到影响。编写对外汉语教材时须考虑文本的话语策略。
There are various forms, levels and channels for the dissemination and construction of China “national image ”. The most direct, effective, friendly and unblocked path is the international communication of Chinese. Chinese language communication is not only the spread of a language, but also a kind of discourse, which shapes China “state image ” in the “Chinese discourse ” jointly formed. The basic text for providing such discourse is Chinese textbooks. The shaping of China “national image ” is also affected by the pros and cons of the corpus of textbooks. Discourse strategies for texts to be considered when writing Chinese as a foreign language.