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随着市场竞争的持续加剧,新华书店之前赖以生存的基础发生了动摇,之前的优势也不复存在,因此,要通过建设企业文化的方式来促进新华书店的发展。笔者首先阐述了对新华书店进行文化建设的意义,然后对当前所遇问题进行了分析,并且提出了一系列解决策略,以期能够为新华书店文化建设建言献策。
With the continuous intensification of market competition, the foundation upon which Xinhua Bookstore previously relied for survival has been shaken, and the previous advantages have ceased to exist. Therefore, it is necessary to promote the development of Xinhua Bookstore through the construction of a corporate culture. The author first elaborates the significance of cultural construction of Xinhua Bookstore, and then analyzes the current problems encountered, and puts forward a series of strategies for solving the problems, with a view to offering advice and suggestions for the cultural construction of Xinhua Bookstore.