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时代在发展,农村、农民、农业也都发生巨大的变化。但是,在整个中国的发展来看,三农仍然是整体发展中的一个短板,而且,三农发展却是中国发展不可回避的问题,在很多方面涉及并严重影响中国的现在和将来。对广电媒体来说,农民是一个巨大的受众体,过去有线广播有通千家万户的传统。电视发展后,很多农民又成了电视的忠实受众。但是,广电节目在整体上还是面对城市的为主,这也是一种客观现实。一是城镇化本身的发展,二是三农也在发展,城乡生活差距在物质、精神上都有大的缩
In the era of development, great changes have taken place in the countryside, peasants and agriculture. However, in the overall development of China, agriculture, rural areas and farmers are still a short board in the overall development. Moreover, the development of agriculture, rural areas and farmers is an unavoidable issue for China’s development and in many ways involves and seriously affects China’s present and future. To the radio and television media, the peasants are a huge audience. In the past, cable broadcasting had a tradition of reaching millions of households. After the development of television, many farmers became television loyal audiences. However, radio and television programs in the overall face of the main city, which is an objective reality. One is the development of urbanization itself. The other is the development of agriculture, rural areas and farmers. The gap between urban and rural life is materially and spiritually contracted