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报纸广告作为一种向大众传播讯息的载体,已成为人们接受信息、掌握信息、了解市场的主要途径之一,成功的报纸广告,往往会受到公众的普遍关注。如何使读者在打开报纸一瞬间发出惊叹,产生共鸣,并立即明白其传达的广告讯息,而且难以忘记呢?笔者认为,实现这一理想,全面地掌握报纸属性是前提,最关键的是要根据报纸独有的特性,深入研究报纸广告的创意与表现。只有扬报纸之优势避报纸之不足,才能更好的创意,表现好报纸广告。
Newspaper advertisement, as a carrier to disseminate information to the public, has become one of the main ways for people to receive information, grasp information and understand the market. Successful newspaper advertisements often get public attention. How to make the readers instantly exclaim and resonate when they open the newspaper, and immediately understand the advertising message they convey, and hard to forget? The author believes that to achieve this ideal, a comprehensive grasp of newspaper attributes is the premise, the most crucial is based on Newspaper unique characteristics, in-depth study of newspaper ads creative and performance. Only the advantages of newspaper newspaper to avoid the lack of, in order to better creative, good newspaper ads.