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随着社会的高速发展,人们对生活质量和文化审美有了更高的要求,家居产品市场的品种也原来越多,品种越来越细。在“互联网+”的信息化发展的新业态下,家居陶瓷产品也走向个性化定制化模式。本文通过对“互联网+”背景下家居产品行业的现状分析,从用户需求的角度对家居陶瓷产品的个性化定制进行了研究,提出了个性定制需要能够满足客户的不同需求。
With the rapid development of society, people have higher requirements on the quality of life and cultural aesthetics. The varieties of household products market are more original and the varieties are getting smaller and smaller. In the “Internet + ” the development of information technology in the new format, home ceramic products also toward personalized customized model. This article through the “Internet + ” under the background of home products industry analysis of the status quo, from the user’s point of view of home-made ceramic products personalized custom made a study of individual custom needs to meet the different needs of customers.