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自2011年,由本刊率先提出红木家具向奢侈品进军理念后,曾引发业内强烈反响。尤其在澳门红木家具奢侈品展举办后,更引起连锁反应。众高端品牌开始探索一条具有红木家具产业特色的奢侈化之路。在探讨同时,我们发现一些企业早已行动起来,开始出现在奢侈品品牌阵营之中。例如宜雅泰和园的一条别样之路,就已实现了红木家具企业从拥有奢侈品之“形”到彰显奢侈品之“魂”的成功晋升。因此,本刊策划了红木家具奢侈品品牌发展研究系列报道。将一些已经具备奢侈品品牌特征的企业作为研究范本,以加强业内交流学习为目的,展示一个红木家具企业走向奢侈品道路的真实路径。
Since 2011, the magazine first made the mahogany furniture to enter the concept of luxury goods, has aroused strong repercussions in the industry. Especially after the mahogany furniture luxury exhibition in macao held, it even caused a chain reaction. High-end brands began to explore a mahogany furniture industry characteristics of the luxury road. In the same time, we found that some companies have long acted out and began to appear in the luxury brand camp. For example, Yayai Taihe Park, a different kind of way, has achieved mahogany furniture business from having a luxury “” to highlight the luxury “Soul ” the successful promotion. Therefore, the magazine planning mahogany furniture luxury brand development series of reports. Will have some luxury brand characteristics of enterprises as a model for research to enhance the exchange of learning for the purpose of the industry to showcase a mahogany furniture business to the true path to luxury.