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近几年来,一些跨国公司纷纷看好我国的发展前景和市场消费能力,纷纷以控股的方式进入我国市场,在许多经济领域形成较强的市场控制能力,出现了一些具有强力竞争力的名牌,这些名牌在竞争中大有“吃”掉我国自有名牌的架式。这一经济现象已经引起经济界、企业界的高度重视,保护名牌已经形成共识。 最近读到的一条消息,就是保护名牌取得成功的典型一例,消息说,跨国公司日本三菱重工株式会社,在山东青岛与海尔集团合资生产空调机时,产品在国内销售全部采用“海尔”商标,而没有用世
In recent years, some multinational corporations have been optimistic about China’s development prospects and market spending power. They have entered the Chinese market in a controlled manner and have formed strong market control capabilities in many economic fields. There have been some famous brands with strong competitiveness. Brand-name competition in the “eat” out of China’s own brand-name rack. This economic phenomenon has caused great concern in the economic and business circles, and consensus has been formed on the protection of brand names. One of the latest news reads is a typical example of the success of protecting brand names. It is reported that when a multinational company Mitsubishi Heavy Industries Co., Ltd. in Qingdao, Shandong Province, and the Haier Group joint venture to produce air conditioners, the products are all sold domestically using the “Haier” trademark. Without the world