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一直以来,动画这种特殊的艺术形式,被各个年龄段的人们喜爱和观看。随着近年来传播媒介的迅速发展,传统的大众媒介和计算机技术融合起来,动漫产业在这种融合媒介的驱动下,其受众的群体日益增多。我国拥有全世界规模最大的青少年群体,青少年阶段是人生观价值观逐步形成的时期,这个时期的青少年如果没有被正确的引导,很容易误入歧途。笔者在文章中梳理了近年来中国动画市场的格局以及如何提高动画产业的质量。
The special art form of animation has long been loved and watched by people of all ages. With the rapid development of the media in recent years, the integration of the traditional mass media and computer technology has led to a growing audience for the animation industry driven by such media. Our country owns the largest group of teenagers in the world. The adolescent stage is the period in which the concept of outlook on life values is gradually formed. Adolescents in this period can easily go astray if they are not properly guided. The author combs the pattern of the Chinese animation market in recent years and how to improve the quality of the animation industry.