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我们在实践中体会到,铁路运输要走向市场,必须转变观念,改革管理,运用市场营销理论,不断完善营销机制,适应市场需求。同时,在营销的过程中,要建立良好的周边关系,给予国有大中型企业和地方经济发展应有的运力支持,在促进他们发展的同时,不断提高经济效益,努力实现双赢。只有走向市场才是真正的出路由于铁路运输长期受计划经济的影响
In practice, we realize that if the railway transportation needs to move toward the market, we must change our concepts, reform and management, apply the marketing theory, constantly improve the marketing mechanism and adapt to the market demand. In the meantime, in the marketing process, we must establish sound peripheral relations and give due support to the development of state-owned large and medium-sized enterprises and local economies. While promoting their development, they should constantly improve economic efficiency and strive for win-win results. Only the way to the market is the real way because of the long-term rail transport by the planned economy