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不须劳神便会发现,策划正成为中国经济生活中的高频语汇。其风靡一时的程度,使熟悉“策划于密室,点火于基层”这句大批判常用语的人,油然产生一种沧海桑田的感觉。 只不过,当今的策划一词,是以喜剧面目出现在中国市场经济舞台之上,并深刻地反映了中国的变迁。 策划,生存还是毁灭 还没有人给策划下一个准确的定义。一种流行的说法是,随着中国企业进入智战时代,企业要生存和壮大,必须借助于市场营销、公共关系等方面的专家的智慧和经验,从产品营销到企业形象为企业进行整体谋划。因此,策划就是为企业提供智力服务,专业的策划机构就是企业的“外脑”。 不足为怪的是,做为一种软科学,策划还没进入大多数企业家的
Without labor, you will find that planning is becoming a high-frequency vocabulary in China's economic life. The degree to which it has become so popular that people are familiar with the phrase “planned in the secret room and ignited at the grassroots level” is a kind of sensation. However, the wording of today's planning is based on the appearance of comedy on the economic stage of the Chinese market, and it profoundly reflects the changes in China. Planning, Survival, or Destruction No one has yet given planning for a precise definition. A popular saying is that, as Chinese companies enter the era of intellectual warfare, companies must survive and expand by relying on the wisdom and experience of experts in marketing, public relations, etc., and from product marketing to corporate image to make overall plans for enterprises. . Therefore, planning is to provide intellectual services for enterprises, and professional planning organizations are the enterprises' “outside the brain”. Not surprisingly, as a soft science, planning has not yet entered the majority of entrepreneurs.