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一、无印良品设计理念形成无印良品是一个日本杂货品牌,在日文中意为无品牌标志的好产品。产品类别以日常用品为主。产品注重纯朴、简洁、环保、以人为本等理念,在包装与产品设计上皆无品牌标志。产品类别从铅笔、笔记本、食品到厨房的基本用具都有。最近也开始进入房屋建筑、花店、咖啡店等产业类别。“无印良品(MUJI)”创始于日本,其本意是“没有商标与优质”。虽然极力淡化品牌意识,但它遵循统一设计理念所生产出来的产品无不诠
First, MUJI design concept MUJI is a Japanese grocery brand, which means a good product without brand name in Japanese. Product categories mainly to daily necessities. Products pay attention to simplicity, simplicity, environmental protection, people-oriented and so on, in the packaging and product design are no brand logo. Product categories from pencils, notebooks, food to the kitchen have the basic appliances. Recently also began to enter the housing construction, flower shops, coffee shops and other industrial categories. “MUJI ” was founded in Japan, its original meaning is “no trademark and quality ”. Although strongly desalination of the brand awareness, but it follows a unified design concept produced by the product without interpretation