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随着市场竞争的日益激烈,电视频道在新媒体的冲击下逐渐处于劣势地位,而如何在竞争中重新展示电视频道的优势,保证电视台的运营效益,则成了广电集团以及电视台管理部门需要集中思考的问题。公司化运营模式是市场经济下,电视频道发展的必然选择,我国由于体制的原因,电视频道在公司化运营管理中存在诸多问题,因此,文本从电视频道公司化运营管理的必要性出发,结合实际探究性有效的运营管理策略。
With the increasingly fierce competition in the market, the television channel has been gradually disadvantaged under the impact of the new media. However, how to display the advantages of the television channel in the competition and ensure the operational efficiency of the television station has become the focus of the management of the radio and television group and the television station Question of thinking The corporatization mode of operation is the inevitable choice for the development of TV channels under the market economy. Because of the system reasons, TV channels have many problems in corporatization and operation management. Therefore, the text starts with the necessity of corporatization and management of TV channels. Practical exploration of effective operational management strategy.