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本论文是通过对微信公众账号的系统性观察,认为微信公众平台把新闻内容的生产-推送-接收-反馈等环节创造了新的发展机遇。若能真正地冲破这一瓶颈,微信必然能够很好地发掘出更多的用户资源,把传统媒体的品牌优势发挥到最大的范围。接下来,针对传统媒体微信公众平台发展现状进行分析,望能够对大家有一定的可参考价值。
Through the systematic observation of WeChat public accounts, this paper argues that WeChat public platform has created new opportunities for development in such aspects as production-push-reception-feedback of news content. If we can really break through this bottleneck, WeChat will certainly be able to unearth more user resources and bring the traditional media brand advantage to the maximum extent. Next, in view of the status quo of the development of the public platform for traditional WeChat public information, hope to have a certain reference value for everyone.