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医疗消费在全球居民消费支出中往往占有很大比例,政府和居民都希望能最小化医疗支出,但医疗研发和生产投入不断增加社会经济的发展导致了市场从产品导向发展为客户导向,客户决定着企业的命运,企业在市场上竞争的实质就是争夺顾客。分析客户价值、进行客户价值细分是企业成功实施客户保持战略的首要任务。由于市场周期缩短、营销模式变化、营销成本的上涨和产品多样
Medical spending often accounts for a large proportion of global consumer spending. Both the government and residents hope to minimize medical expenses, but the medical research and development and production investment continue to increase. The socio-economic development has led the market from product-oriented development to customer-oriented and customer-determined The fate of enterprises, enterprises in the market competition is the essence of competition for customers. Analysis of customer value, customer value segmentation is the success of the enterprise customer retention strategy to carry out the primary task. As the market cycle shortened, the marketing model changes, rising marketing costs and product diversity