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在全媒体时代,报纸怎样抓住机遇实现可持续发展,我认为就是要强化报纸的本质优势、重视能够与新媒体融合的优势、建立品牌叠加优势,要打好这“三张牌”。第一张牌以报纸的本质优势去应对竞争在全媒体生态中,报纸回归并凸显本质优势至关重要。报纸的本质,就是报纸本身所固有的属性,本质即优势,以优势去应对新媒体的挑战,这是报纸现在和未来生存发展的基石。报纸的本质优势是什么?其一为秉赋的权威性。报纸的核心价值就是对信息的挖掘、采集、制作和把关。报纸本身的职能和记者编辑的职业能力,能把杂乱无章、五花八门的内容进行甄别、筛选、核证,然后呈献给读者,具有很强的公信力。其二为专业力量打造的深度新闻。对传统纸媒而言,专业的采访能力是报纸经过长时间发展积累而来的
In the all media era, how newspapers seize the opportunity to achieve sustainable development, I think it is necessary to strengthen the newspaper’s inherent advantages, attach importance to the advantages of integration with new media, build brand superposition advantage, to lay the “three cards” . The first card to the essential advantages of newspapers to deal with competition In the all-media ecosystem, the return of newspapers and highlighting the essential advantages is essential. The essence of the newspaper is the inherent nature of the newspaper itself, that is, the essence is the superiority, and taking the advantage to meet the challenge of the new media is the cornerstone of the newspaper’s present and future existence and development. What are the essential advantages of a newspaper? One is the definitive authority. The core value of the newspaper is the information mining, collection, production and check. The function of the newspaper itself and the professional competence of the reporter editors can scramble, screen, verify, and present to the readers all sorts of disorganized and varied contents and have a strong credibility. The second is the depth of professional news to create news. For traditional paper media, professional interviewing ability is the accumulation of newspapers after a long period of development