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前瞻观点:从2007年延续到2008年,中国媒介市场涌动着一股“淘金”热,这股热潮不断把这个市场往上炒,使广告价格变得越来越贵。因奥运会的缘故,今年包括奥运赞助商在内的商家在广告方面的投入会较前一年有所增加,但接下来,那个冬天可能就是2009年,2009年的广告投放量会紧缩下来。2007年影响力:群邑集团是全球领先的全方位媒介投资管理公司,旗下媒介品牌包括传立、迈势、竞立、尚扬媒介及宝林。群邑集团通过强大的购买力、先进媒介调研工具的开发和投资力度,为客户提供更为人性化的服务,以实现其投资价值的最大化。2007年,群邑集团媒介投放量增长15%～20%。
Prospective point of view: From 2007 to 2008, the Chinese media market surging an “gold rush” fever, the upsurge continued to push the market up, so that advertising prices become more expensive. Due to the Olympics, merchants, including Olympic sponsors, will spend more on advertising this year than the previous year, but then that winter may be the year 2009, when the advertising volume in 2009 will tighten. 2007 Influence: GroupM is the world’s leading all-round media investment management company, its media brands include Chrysostom, Mai potential, competing Li, Shang Yang media and Po Lam. Group Group through strong purchasing power, advanced media research tools development and investment efforts to provide customers with more humane services in order to achieve the maximization of their investment value. In 2007, Group Group media investment increased 15% to 20%.