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转型中的苏宁,就像行驶在降速转弯的路上,选择迎着黑暗的隧道,不眨眼。今年8月大促销期间,苏宁董事长张近东亲自推动了一场“下基层”运动:要求各地分公司总经理每晚10点钟,奔赴所在地仓库召开现场会,考察出货到配送过程中的各色“Bug”;组织线上运营部门前往实体店体验,探讨苏宁O2O战略的落地如何优化;推动地方大员客串物流快递员。
Suning in transition, just like driving in the corner of the curve, choose to meet the dark tunnel, do not blink. During the big promotion in August this year, Zhang Jindong, Chairman of Suning, personally promoted a “grassroots” campaign: he asked the general managers of branch offices around the country every night at 10 o’clock in the afternoon to go to the warehouse where they held a spot meeting to inspect the delivery process In the various colors “Bug ”; organization of online operations to the store experience, to explore Suning O2O strategy to optimize the landing; to promote local guests guest logistics courier.