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梳理年鉴实践的成败得失，摸索年鉴事业的特有规律，寻找年鉴产业的发展道路，是年鉴工作者永久性的职责和课题。当前，年鉴可以立足“四化”建设，强基固本，拓外展业。1．突出规范化。业内有共识，年鉴是一种信息产品。那么，年鉴编纂出版的过程，就可以看作是信息产品生产营销的过程。年鉴的运作就可以而且应该引进、借鉴企业运作的先进理念、成功经验，参照其生产、管理、销售流程中
It is the permanent responsibility and task of the Yearbook staff to sort out the pros and cons of the Yearbook practice, explore the unique laws of the Yearbook business and look for the development path of the yearbook industry. At present, Yearbook can be based on the “four modernizations” construction, strong base, the extension of the industry. 1. Prominent standardization. Industry consensus, Yearbook is an information product. Then, the process of compiling and publishing the Yearbook can be regarded as the process of production and marketing of information products. The operation of the Yearbook can and should be introduced, drawing on the advanced concepts of business operation, successful experience, with reference to its production, management, sales process