论文部分内容阅读
标准化、简单化的东西往往可以传承;而传奇往往是不能传承的。最近,因为几个案例与人发生争论,争论也引发了我的思考。河南许昌出了个传奇式的商业企业——胖东来,传奇到什么程度?有人惊为神人神企,有一大堆神奇的故事。比如,清洁工趴在地上擦地板;每月商场停业2天,春节歇业5天;老人上电梯的时候会有人主动搀扶;在商场问路会有人直接带你到目的地;买多了东西,门口的保安会帮你捆绑固定。做商场超市,它挤倒了实力雄厚的本土品牌、声誉卓著的全国连锁品牌在该城市的商场,它使进军该地的世界零售巨头沃尔玛、家乐福延迟开业;做家电,它所在的城市见不到国美、苏宁的影子;做珠宝,其他珠宝店都开始瑟缩过冬。在零售这个充分竞争
Standardized, simplistic things can often be inherited; the legend is often not inherited. Recently, controversy triggered my thinking because several cases arose from people. Henan Xuchang out of a legendary business enterprises - Fat East, the legend to what extent? Someone was shock God God, there are a lot of magical stories. For example, the cleaners lying on the floor wiping the floor; the mall closed for 2 days a month, Spring Festival out of business for 5 days; when the elderly on the elevator someone will take the initiative to help; in the mall will ask someone to take you directly to the destination; buy more things, Security at the door will help you bundle it. Do shopping malls, it crowded down the strength of the local brands, the reputable national chain brand in the city’s shopping malls, which makes the world’s retail giant Wal-Mart to enter the ground, Carrefour delayed opening; do appliances, where the city does not see To the United States, Suning’s shadow; to do jewelry, jewelry stores have begun to constrict the winter. This full competition at retail