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广告产业具有开放性、远离平衡状态、涨落和非线性等特征,广告产业是一个自组织系统。在技术、制度等因素带来的广告产业发展空间里,广告产业的自组织创新推动了广告产业的演化,即广告企业家创新是推动广告产业演化的力量,广告产业组织间的互动推动了广告产业演化,广告产业环境是广告产业组织创新和企业家创新的次选择环境。
The advertising industry is open, away from equilibrium, fluctuation and nonlinear characteristics. The advertising industry is a self-organizing system. In the development space of advertising industry brought by factors such as technology and system, the self-organization innovation of advertising industry has promoted the evolution of advertising industry. That is, the innovation of advertising entrepreneurs is the force to promote the evolution of advertising industry. The interaction among advertising industry organizations promotes advertising The evolution of the industry, the advertising industry environment is the advertisement industry organization innovation and entrepreneurial innovation secondary selection environment.