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国家经贸委主任王忠禹在谈到如何看待和解决国有企业的问题曾指出:“不断更新观念和解放思想,这是搞好国有企业首要的问题。”十多年来,西凤酒厂在从产品经济向商品经济、市场经济逐步转变过程中遇到的困难和取得的成绩,使我们深深体会到转变观念的重要性。 一、关于市场观念 在计划经济体制下,企业的产供销一直由上级主管部门安排,企业只管按上级的要求办事;在市场经济条件下,企业的主要任务则是生产出适销对路的产品,完成承包基数,保证国有资产的保值增殖。产品没有市场,一切都将落空。西凤酒厂在1989年以前是几十年一贯制,不仅产品包装装潢没有变,而且在酒的品种和规格上没有发展,总认为自己的产品是老牌名酒,“皇帝的女儿不愁嫁”,搞坐地经营,不但不主动出去跑市场、占市场、了解消费需求,而且在客户上门求购时,有些同志还不热情,
Wang Zhongyu, director of the State Economic and Trade Commission, once pointed out how to treat and solve the problems of state-owned enterprises: “To constantly update ideas and emancipate the mind is a top priority for state-owned enterprises.” For more than a decade, Xifeng Winery has shifted from the product economy. The difficulties encountered in the gradual transformation of the commodity economy and market economy, and the achievements made, have deeply impressed us with the importance of changing concepts. I. About the market concept Under the planned economic system, the company’s production, supply and sales have always been arranged by the higher authorities, and the enterprises are only responsible for handling matters according to the requirements of superiors. Under market economy conditions, the company’s main task is to produce products that are marketable. Complete the contract base to ensure the preservation and proliferation of state-owned assets. There is no market for the product and everything will fail. Xifeng Distillery Co., Ltd. was a consistent system for several decades before 1989. Not only did the product packaging and decoration not change, but it did not develop in the varieties and specifications of wine. It was always believed that its products were old wines. “The emperor’s daughter does not marry”. When you sit down, not only do you not actively go out to run the market, occupy the market, understand consumer demand, and when customers come to buy, some comrades are not enthusiastic.