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台网融合作为当下电视行业的热门话题,各家电视媒体都在积极尝试适合自身的融合新模式。本文以《游戏风云》频道为研究案例,将《游戏风云》11年台网融合模式的探索历程归纳为三个阶段,并通过对三个阶段的梳理研究,得出电视媒体在台网融合探索中应当注意的四个要点,即雄厚的资本支持、优秀的自制内容、建立复合赢利模式、积极运用新技术。最后,本文指出《游戏风云》频道在当下面临的三个挑战,这同样是电视媒体急需解决的难题。
Network integration As the current hot topic in the television industry, all television media are actively trying to fit their own new model of integration. In this paper, “game situation” channel as a case study, the “game” eleven years of network integration model of the exploration process is summarized as three stages, and through the three stages of research, come to the television media in the network integration and exploration In the four points should be noted, namely, strong capital support, excellent self-made content, the establishment of a composite profit model, the active use of new technologies. Finally, this article points out the three challenges facing the “game situation” channel, which is also an urgent problem to be solved by the television media.