多元化限度

• 出 处: 能源
• 发表日期: 2013年04期
• 关键词: 彼得斯 经营多元化 西方管理 试错 扩张过程 现金流 封面故事 弃之可惜 央企 国资委主任

公司经营多元化还是专业化,在现代企业管理理论中,是难以回避的一个话题。西方管理界的主流观点倾向于专业化,全球著名管理大师汤姆·彼得斯在其《追求卓越》一书中说,优秀企业具有八大品质,其中之一就是“不离本行”。但在公司实际运营过程中,专业化和多元化都有成功的范例,前者有微软,后者有通用电气,但两者的一个共同点在于:他们的成功模式都难以复制。

Diversification of the company or professional, in modern business management theory, it is difficult to avoid a topic. The mainstream view of Western management tends to be professional. Tom Peters, a famous management guru in the world, said in his book, “Pursuit of Excellence,” that one of the eight outstanding qualities of a good company is “not separated from the Bank.” However, in the actual operation of the company, specialization and diversification are examples of successful, the former Microsoft, the latter GE, but one thing in common is that: their success model are difficult to copy.