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互联网的快速发展及虚拟社群的遍及与盛行,决定高校稳定工作必须相应拓展,创新思路。高校虚拟社群在内容、功能及运行上的特点,决定了高校舆情管理的必要性。为此,应健全虚拟社群的管理机制,加强虚拟社群的舆情监测,深入分析虚拟社群的舆情动态,加强虚拟社群的舆情引导等。
The rapid development of the Internet and the popularity and popularity of the virtual community determine the stable work of colleges and universities must be accordingly expanded and innovative ideas. The characteristics of university’s virtual community in content, function and operation determine the necessity of public opinion management in colleges and universities. To this end, we should improve the management mechanism of virtual communities, strengthen the public opinion monitoring of virtual communities, in-depth analysis of public opinion trends in virtual communities and strengthen the public opinion guidance of virtual communities.