论文部分内容阅读
我自1998年高考落榜后,找过许多项目不成功,这时有位知识产权局的朋友介绍了一种专利新产品“正姿器”。抱着尝试心态,我来到厂家,仔细看了产品实物,并当场试了试,感觉确实不错,就批了几百套试销。星期天一大早,我背着产品在公园门口摆起了地摊,面对进进出出如织的人流,不停地介绍宣传产品。大家了解功能后,虽然都说产品好,却很少购买产品,一天过去,只卖出两个正姿器,连续摆了一个星期后,也只卖了十多个,难道真的没有销路吗?我想,这种产品虽好,但销多销少,关键还要找到最佳的消费群,经过走访,我选定学校为销售店,以学生家长作为推销对象。我先到市里的实验小学,受到程校长的热情接待。听完介绍后,他答应向学生分发产品宣传单,但是否购买由学生和家长自己决定,并同意我在学校开展宣传活动。在下午放学前,我把桌子摆到了目标消费群体最集中的地方——学校大门
After I failed my college entrance examination in 1998, I found many projects unsuccessful. At this time, a friend of an intellectual property office introduced a new patented product “posture correction device.” Trying to hold the attitude, I came to the factory, carefully read the product in kind, and tried on the spot, I feel really good, on the grant of hundreds of sets of test marketing. In the early morning of sunday, I carried my product at the entrance of the park, and in the face of the flow of people entering and leaving such as weaving, I constantly introduced promotional products. We understand the function, although they say that the product is good, but seldom buy products, one day in the past, only sold two poses, put in a row for a week, only sold a dozen, is it really no way to sell it I think this product is good, but less sales more sales, the key but also to find the best consumer base, after visits, I chose the school for the sales store to parents of students as a marketing target. I first went to the city’s experimental primary school, warmly received by the headmaster. After listening to the introduction, he promised to distribute the product leaflets to students, but the purchase was decided by the students and parents themselves and agreed to my promotional activities in schools. In the afternoon before school, I put the table to the target consumer groups most concentrated place - the school gate