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在创新中增强引导力,在竞争中壮大党报实力,这是一道时代的命题。破解这道时代命题,是我们这一代党报人义不容辞的使命和责任。作为平面媒体的报纸,在网络技术、文化产业、市场竞争、商业模式等几个要素变量的挑战下,纷纷求变图存,寻求发展空间。报业市场在急剧演变中通过竞争推动改革发展,已成大势所趋。面对严峻的形势,党报与生俱来的喉舌功能、导向责任与生存必须的市场博弈、受众欢迎二者怎么和谐统一?究竟靠什么吸引人来阅读、关注、喜欢党报?我们怎么改变自己、发挥潜力、突破重围,在市场上拼杀出生存与发展新路?
It is a proposition of the times that we should strengthen our guiding forces in innovation and expand the strength of our party newspapers in the competition. To break the proposition of this era is an unshirkable mission and responsibility of our generation of party newspaperrs. As a print media newspaper, under the challenge of several factor variables such as network technology, culture industry, market competition and business model, they have sought to find room for development. The rapid development of the newspaper market through competition to promote reform and development has become a trend. In the face of the harsh situation, the newspaper’s innate mouthpiece function, the market-oriented game that the responsibility and survival are essential, and how the audience are welcome to reconcile the two? What are the reasons to attract people to read, pay attention and love the newspaper? How do we change ourselves, To develop their potential, break through the tight encirclement, spawning new ways of survival and development in the market?