苹果的疯狂“丛林战”

• 作 者: 张克然
• 出 处: 现代企业文化(上旬)
• 发表日期: 2015年01期
• 关键词: 苹果 手机市场 把把 笔记本电脑 诺基亚 圆圆 平板电脑 苹果产品 体验式营销 体验店

一个圆圆的小苹果能在地球上兴风作浪吗?答案是否定的。但提起美国的苹果公司,地球人都明白,它已经在全球掀起消费狂潮。它的iPhone把把控手机市场几十年的大佬诺基亚拉下了宝座;它推出的iPad平板电脑不仅扼杀了刚刚兴起的上网本产业,还把传统的笔记本电脑挤到了市场边缘;又传它将要

A round apple can make waves on the earth? The answer is no. However, the United States brought Apple, Earth people understand that it has set off a global consumer craze. Its iPhone put the throne on Nokia, the big brother who controls the handset market for decades; it introduced the iPad tablet that not only strangled the nascent Internet industry, but also pushed traditional laptops to the brink of the market;