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电视媒体也已经进入了品牌时代,品牌化是广电媒体经营的必然趋势。品牌是识别商品最重要的标志,商品的营销意识已经逐渐渗透到电视产业中。电视
TV media has also entered the brand era, brand management is the inevitable trend of radio and television media. Brand is the most important symbol of identifying goods, marketing awareness of goods has gradually infiltrated the television industry. TV