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2013年上半年,湖南卫视CSM全国网平均收视率0.5、平均份额4.43%,排名第3、省级第1;其中共获得了37个全天第1,频道排名前3的比例占到了77.3%,较去年大幅度上涨;从分周表现来看,频道有5周平均份额超过了5%,有14周份额在4%至5%之间(共26周);在网络影响力方面,湖南卫视更是占据霸主地位,从2013年上半年度频道网络影响力top20的数据可以看出,湖南卫视上半年引领市场竞争、与用户群密切互动等能力的提升。
In the first half of 2013, Hunan Satellite TV CSM National Network average rating of 0.5, an average share of 4.43%, ranked No. 3, the provincial first; which received a total of 37 days of the first 1, channel top 3 accounted for 77.3% From the last week’s performance, channel average weekly share of 5 weeks over 5%, 14 week share of 4% to 5% (a total of 26 weeks); in terms of network influence, Hunan Satellite TV is more dominant position, from the first half of 2013 channel network top20 data shows that Hunan Satellite TV in the first half leading the market competition, and user groups and other close interaction.