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无形资产经营是指企业以资本及其运动为介质,通过对无形资产的创造与获取、控制与扩张等方式进行运作,利用无形资产对价值链增值的决定性支持作用,以无形资产调动和配置有形资源,使企业在资源配置中居于有利地位,保持竞争优势,谋求资本增值的企业经营活动。无形资产经营体现了在无形资产成为企业价值链关键性支持要素条件下的资本运营规律,它具有三个明显的特点：一是无形资产经营的主体是企业；二是无形资产经营的客体具有广泛性；三是无形资产经营在企业经营中具有战略性。
Intangible assets management refers to the capital and its movement as the medium, through the creation and acquisition of intangible assets, control and expansion of the way to operate, the use of intangible assets on the value chain value-added decisive support for the transfer and allocation of intangible assets Resources, enable enterprises to occupy a favorable position in the allocation of resources, maintain competitive advantages, and seek capital appreciation of the business activities of enterprises. The intangible assets management reflects the law of capital operation under the condition that the intangible assets become the key support element of the enterprise value chain. It has three obvious characteristics: First, the main body of the intangible assets management is the enterprise; second, the object of the intangible assets management is extensive Third, intangible assets management in the business is strategic.