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本文根据泉州地区2001年上半年电力营销情况,按照消费者对电力需求的多样性和购买行为的差异性,将他们划分成若干个具有相似用电属性的群体,从中分析和识别由于环境变化给电力市场带来的机遇和挑战,掌握电力消费需求的特点和变化规律,制定合理的营销方案和措施,提高市场竞争力,值得地方电力部门阅研。泉州地区电力部门重视资料的积累与分析,尤其值得提倡和发扬。
According to the situation of power marketing in the first half of 2001 in Quanzhou, according to the diversity of consumer demand for electricity and the difference in purchasing behavior, this paper divides them into several groups with similar power consumption characteristics, and analyzes and identifies the differences caused by environmental changes Power market opportunities and challenges, to grasp the characteristics of consumer demand and changes in the law, develop a reasonable marketing programs and measures to improve market competitiveness, it is worth reading and studying local electricity sector. Quanzhou power sector emphasis on the accumulation and analysis of data, especially worthy of promotion and development.