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在国际金融危机蔓延的困难境地,企业文化对于凝聚人心,集聚力量,克服困难,应对挑战,保证企业持续发展,具有不可替代的独特作用和重大意义。当前,受国际金融危机的影响,企业形态发生了变化,企业发展处于困难境地,迫切要求企业文化进行变革,同时企业文化也应主动进行自身的变革,以适应企业形态的需要,而不能还在“隔江犹唱后庭花”。当前,金融危机不仅对经济发展造成强烈冲击,而且对人们心理产生严重影响,恐惧、谜
In the difficult situation that the international financial crisis spreads, the corporate culture has an irreplaceable unique role and great significance for cohesion, gathering power, overcoming difficulties, coping with challenges and ensuring the sustainable development of enterprises. At present, under the influence of the international financial crisis, the shape of the enterprise has changed, the development of the enterprise is in a difficult position, and the enterprise culture is urgently required to change. At the same time, the enterprise culture should take the initiative to carry out its own changes so as to meet the needs of the enterprise, “Still singing backyard flowers across the river.” At present, the financial crisis not only has a strong impact on economic development, but also has a serious impact on people’s psychology, fear, mystery