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四、如何利用网络广告吸引受众?基于上述特性,网络广告应从过去宣传企业商品的优点,转为提高消费者对商品的认知;由批评竞争者商品的缺陷,改为满足消费者的求知欲,去了解企业的产品与服务,并帮助消费者作出明智的购买决定。可以说,传统广告重点在于说服,而网络广告则强调信息的传送。目前我们在电视上常看到一项商品传送很少的信息而企图经
Fourth, how to use Internet advertising to attract the audience? Based on the above characteristics, online advertising should promote the advantages of corporate products in the past, to enhance consumer awareness of the goods; by criticizing the defects of competitors products, to satisfy the curiosity of consumers , To understand the company’s products and services, and help consumers make informed purchasing decisions. It can be said that traditional advertising focuses on persuasion, while online advertising emphasizes the delivery of information. At present, we often see a message on TV that transmits very little information