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作者:Jonah Sachs 出版社:Harvard Business Review Press出版时间:2009年7月10日你的企业是否正在努力尝试让受众接收自己传播的信息?努力尝试建立一个标志性的品牌?欢迎你来到商战的世界。我们身边每时每刻都在发生故事之战。企业努力让自己的故事能在媒体制造的舆论中广泛传播。如今,大多数品牌信息以及针对大众传播的信息,因为各种各样的原因,在企及目标受众之前就悄无声息了。但是有少数信息,突破喧闹的媒体环境,最终企及目标受众,它们运用的是唯一能够打动消费者心智、改变消费者行为的工具—伟大的
Author: Jonah Sachs Publisher: Harvard Business Review Press Publication Date: July 10, 2009 if your business is trying to make the audience to receive the information they disseminate is trying to establish an iconic brand welcome you to the business war?? world. There is a battle of stories happening all the time around us. Companies strive to make their stories widely disseminated in the opinion of media makers. Today, most brand information and information for mass communication are silent for a variety of reasons before they reach the target audience. However, there is a small amount of information that breaks through the noisy media environment and eventually reaches the target audience. They use the only tool that can impress consumers and change consumer behavior—great